"How do you stock up against the competition"
Project Scope: 10 hours
Project Type: Freelance
Roles: Ideation, UI Designer
Tools: Figma, Paper, Pencil
Huddlestock reached out for 10 hours of initial design work. They wanted to find a way to create a stock trading app that played with the idea of gamification for young adults.
There are already a magnitude of stock trading apps out there. To launch an app late in the game, how does Huddlestock stand out?
Create an initial idea for a stock app that is fun and makes young adults want to invest more.
Empathize/Define: User Persona
Ideate: Brain Storming Ideas, User flowSketches.
Build: Wireframes, Prototype
TFinal UI Screens
During my first brainstorm I had thought of an education game with multiple levels. I soon realized that it won't be fun or keep people wanting to invest. I soon changed to "March Madness" but with stocks. Each person can enter their stocks into a weekly competition bracket and win a stock at the end.
The important part of this branding is using the existing branding to blend the design seamlessly into Huddlestock's current platform.
I loved this short turn around project. It was originally a rough start because of how many game ideas there are out there and not having user research. They just needed some screens and a jumping off point, not a full blown experience. Huddlestock executives loved the project and recently have asked for ten more hours of work to bring more of the idea to life.
